THE CLIENT

Raid Energy Tea is a new company introducing a fresh concept—energy tea. With energy drinks becoming increasingly popular, Raid Energy Tea is ready to challenge the market by offering a healthier, tea-based alternative, aimed at active, health-conscious consumers, especially gamers.

THE PROBLEM

How can we create a visual identity that's so engaging it makes gamers want to swap their go-to energy drinks for energy tea?

Raid

THE RESULT
The solution was to blend playful, hand-drawn illustrations with bold, vibrant colors to capture the attention of the gaming community. Rather than traditional tea packaging, Raid Energy Tea was packaged in a can, making it feel more familiar to energy drink consumers. By positioning the product in the same aisles where gamers shop, Raid Energy Tea meets them where they are, creating a visual impact that encourages them to make the switch.